Branded Content that promoted audience Engagement for the most popular TV show in the UK

Puzzle London worked with Lotto to activate their sponsorship with one of the nation’s favourite TV programmes, Britain’s Got Talent. Puzzle ran an 8-week social media campaign with Lotto & BGT to raise awareness and engage audiences.


During weeks 1-4 we ran a social campaign entitled ‘Try Your Talent’, where members of the public were able to win the opportunity to win a talent each week.We created social content titled ‘Try a Talent’, from which members of the public were able to comment on the post to pick one of the talents displayed with the opportunity to be selected. Talents included Ventriloquism, stilt walking, street dancing, magic and much more. Winners of the competition were selected from the Facebook and Twitter and were filmed learning their talents, as well as being given VIP tickets to BGT.


To celebrate the live finals, we worked with BGT finalists to produce the ‘Masterclass Video’ content where members of the public were encouraged to upload videos of themselves dancing as well as impersonations and dog tricks to be in with a chance of performing on-stage at the BGT Semi-Finals.