Branded Content and live events for GameStore From the National Lottery

We worked with the GameStore from the National Lottery to bring to life the message that players have a 1-in-4 chance of winning with GameStore.


In February 2016, we took over a four car train carriage from Reading to London where commuters were given a 1-in-4 chance of winning depending on the carriage they were in and were in with a chance of winning scratch card bundles and cash prizes.


In August 2016, for the #WinGold GameStore Scratch Card’, Puzzle streamed the #WinGold event via Facebook and Twitter that members of the public interact via Facebook with the chance of winning a range cash-based prizes and scratch card bundles. Race participants included celebrities such as Olympic Silver medalist, Iwan Thomas, Instagram and lifestyle blogger, Em Sheldon, and Sam Thompson and Tiffany Watson from Made in Chelsea.


Our most recent event was in aid of the National Lottery’s new online Instant Win Game where we worked at Pinewood Studios to bring the board game classic, Snakes and Ladders, to life. We asked members of the public to comment on the live stream to put themselves forward to play, with human counters acting on their behalf. Players that took part were in with the chance of winning a host in-game cash prizes as well as a chance to win the jackpot cash-prize. The 3 games were a huge success with over 100,000 viewers throughout the day.