In 2017, we partnered with Wilko to develop and build Wilko’s social presence across channels such as Facebook, Twitter and Instagram to drive web-traffic and footfall within their 400+ national stores.
From the start was to build their social channels into active and working platforms that attribute to sales both online and instore. Using a data-lead approach, we constantly make sure we’re sticking to our aim through creating captivating content that makes a real difference to the Wilko brand and drives business growth.
Recently, we’ve integrated influencer activity as an integral part of Wilko’s social strategy – creating the ‘wilko influencer network’ we’ve looked to harness micro-influencers to generate meaningful conversation with the Wilko brand at the heart of it.
Ned Laszlo, Social Media & Content Manager, Wilko
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