In 2017, we partnered with Wilko to develop and build Wilko’s social presence across channels such as Facebook, Twitter and Instagram to drive web-traffic and footfall within their 400+ national stores.


Our ambition

From the start was to build their social channels into active and working platforms that attribute to sales both online and instore. Using a data-lead approach, we constantly make sure we’re sticking to our aim through creating captivating content that makes a real difference to the Wilko brand and drives business growth.




Jake Quickenden


Anna Lingis


Recently, we’ve integrated influencer activity as an integral part of Wilko’s social strategy – creating the ‘wilko influencer network’ we’ve looked to harness micro-influencers to generate meaningful conversation with the Wilko brand at the heart of it.

Puzzle are a pleasure to work with. They provide a hands on and bespoke experience, ensuring they take the time to understand your business and your customers. Puzzle use their size as a strength, offering clients a range of contact points depending on their current needs, and will strive to make you feel part of the team to help boost working relationships.

Ned Laszlo, Social Media & Content Manager, Wilko