Innovation

The latest addition to our office has been Amazon Echo. The black cylindrical contraption that incorporates AI...

Across the board consumer engagement in apps is growing and understanding when a consumer is engaging and how they like to feed...

Screen Shot 2015-07-16 at 10.10.10 If recent reports are to be believed, Apple Watch is yet to open - full throttle - in terms of sales.  One report from Slice Intelligence even suggests that compared to its first week of trading sales of the new Apple Watch have plunged by 90 per cent (from 200,000 a day to 20,000). Do those numbers stack-up? With shipments planned all over the globe throughout 2015, Adobe Digital Index predicts there will be “unexpected demand for Apple Watch” with 27 per cent of 1,000 consumers polled who don't currently own a smartwatch indicating that they are “very likely” to buy one in next six months. Of those, 67 per cent said they would buy the Apple Watch. Elsewhere analyst firm, Strategy Analytics pegs Apple Watch’s global marketshare (versus all other smartwatches combined) at more than half with 54.8 per cent by the end of 2015. That’s 15.4 million Apple Watches shipped against 12.7 million (every other smartwatch). This infographic from MobileSiri puts it all in perspective.