Wearables

The wearable’s market is a hot topic at the moment. It feels like every obvious manufacturer (and some less than obvious) has launched...

Screen Shot 2015-07-16 at 10.10.10 If recent reports are to be believed, Apple Watch is yet to open - full throttle - in terms of sales.  One report from Slice Intelligence even suggests that compared to its first week of trading sales of the new Apple Watch have plunged by 90 per cent (from 200,000 a day to 20,000). Do those numbers stack-up? With shipments planned all over the globe throughout 2015, Adobe Digital Index predicts there will be “unexpected demand for Apple Watch” with 27 per cent of 1,000 consumers polled who don't currently own a smartwatch indicating that they are “very likely” to buy one in next six months. Of those, 67 per cent said they would buy the Apple Watch. Elsewhere analyst firm, Strategy Analytics pegs Apple Watch’s global marketshare (versus all other smartwatches combined) at more than half with 54.8 per cent by the end of 2015. That’s 15.4 million Apple Watches shipped against 12.7 million (every other smartwatch). This infographic from MobileSiri puts it all in perspective.  
Screen Shot 2015-07-16 at 10.51.16Back in February when the mobile world gathered for its annual back-slap at Mobile World Congress, much more of the buzz was focussed on the Internet of Things, data, wearables and smart devices with so much of the exhibition and discussion noticeably shifted to capture the array of things that mobile now enables.  Connected cars, health bands, smartwatches – even hat-pins, bow-ties and cuff-links were featured on one of the many Samsung stands. Evidently as mobile continues to expand to include more and more vertical sectors, healthcare, in particular wearables in healthcare, is perhaps the area that has the potential to deliver the most striking benefits to consumers.  This infographic from Chaotic Moon plots 20 reasons why that's the case - take a bow smart pants!