‘Tis the Season to be Smoooth.
Ah, the holidays, known to us marketers as one of the busiest advertising times of the year! When everyone and their cousin’s dog is trying to get the attention of consumers ahead of the giving season, how do you cut through the noise?
In an attempt to make ourselves heard – literally – we did something a little bit different for our longtime partner, Klarna, by creating a soothing Spotify ad designed to reassure shoppers that they’ve got it in the bag (pun intended) this holiday season.
We know it’s a stressful time for even the most seasoned of shoppers, especially for those trying to navigate getting the best deals for everyone on their list. That’s why our audio ad guides listeners through some calming affirmations (yes, you do deserve another mince pie) – complete with tips on how to use the Klarna app to make your shopping experience as smoooth as possible.
The best part? We were able to move quickly from the initial idea to going live – around one week to be precise!
Our bespoke audio ad is now live in a headphone near you, free Spotify users! It’s also running on social channels alongside the rest of our other paid media with Klarna, so make sure to keep an eye (or… ear?) out for it while you’re scrolling this season! Have a listen below:
Interested in capturing the attention of a new audience? Get in touch at hello@puzzlelondon.com – let’s talk audio ads.