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Performance Marketing Agency & Digital Acquisition Experts.

A London and Nottingham-based agency driving measurable impact for Deliveroo, Oxfam, Channel 5, Adidas and Asos through data-led creativity, behavioural science and attention to detail.

 

We don’t just know performance marketing inside out, we helped shape it. Working for Deliveroo we were consulted by Meta on targeting parameters, and our recommendations are still available to advertisers today. 

 

We’ve delivered measurable impact for clients and have extensive experience in the retail, hospitality, charity, financial services and most other industries.

 

Trusted by partners who rely on speed, clarity and consistent delivery.

Deliveroo logo, were a logistics startup when we started working with them
Klarna - financial services startup marketing client
Oxfam - Charity Performance Marketing Client
We aquired puzzle users for The Guardian
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We’ve driven 18 billion impressions, decreased a client’s CPA by 95%, and helped scale Deliveroo from 2 postcodes in Chelsea to 12 countries across EMEA and APAC.

 

We don’t have a magic formula; each of those successes came through different tactics. What we do have is experience to know when we’re onto something, not throwing money away, attention to detail (rarer than you might think) and a channel agnostic approach that has enabled us to find success where others have not.

 

What have we done for other clients?

98%
Growth in sales over 3 months
95%
Decrease in a clients CPA
2 to 12
Scaling Deliveroo from 2 postcodes in Chelsea to 12 countries across EMEA and APAC.
Doubling ROAS
for a PPC client
(We've done this a lot actually)
260% increase
Christmas 2025 orders
Social and PPC
5% - 70%
Raise in awareness
Klarna, UK Nat Rep surveys.
66%
Reduction in new user registration costs for a client
Meta & TikTok
Get in touch!
If you'd like to see these or any other case study in more detail.
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Let’s Solve Your Biggest Challenge

You have the mission. We have the method. Tell us what you need to achieve this quarter.

 

 

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See Our Impact in Action

We use frameworks like EAST (Easy, Attractive, Social, Timely) to audit your current user journeys. For example, we know that customers are influenced by Social Norms; seeing others believe in a product makes them more likely to. We test these biases in live environments, ensuring your creative doesn’t just look good, but actually triggers the chemical releases (Dopamine, Oxytocin).

 

 

Absolutely. Agencies need big and small clients in their client roster. We’re proud to have played a part in smaller companies’ growth, and where that happens, we’ve tended to have long relationships with them.

We believe in impact at every scale. We’ve worked with companies of every size. Contact us if you’d like to see a case study from any particular industry, or browse our blog for examples.

 

 

No, we test. It would be disingenuous to say we don’t run more automated campaigns, as platforms seek to gain more and more control and funnel advertisers into those settings, sometimes thats where the best results have found, but we’ve found it fluctuates month to month, we keep our options open to get you the best results.

 

 

No, we work with companies of all sizes; we have a solution to fit any budget.

 

 

Yes, absolutely.

 

 

We are a full-service agency and can provide creative. We test and iterate constantly to find the best combination to convey your message or sell your product/service.

 

 

We typically work on a month-to-month rolling contract. We get that you can’t be locked into a long contract, and if things aren’t working from either side, we’d rather wish you well and part ways.

 

 

  • Influencer Marketing
  • Paid Search/PPC
  • Paid Social (Instagram, Facebook, TikTok, LinkedIn, Reddit, Snapchat & Spotify)
  • Conversion Rate Optimisation
  • Display
  • OOH

 

 

Meet the Founders

Francis Burns

Francis Burns

Managing Director
With more than a decade of digital, build & social tucked under his belt, working with brands from IKEA, Cancer Research UK, Tesco mobile, Klarna - and a once small start-up called Deliveroo - Francis has almost seen it all. Almost. He founded Puzzle to be an agile, reactive agency who truly operate on a partner, not supplier, basis. His ultimate weakness is cheese.
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Martin Burns

Martin Burns

Director
Find someone who looks at you the way Martin looks at spreadsheets. Cutting his teeth on complex queries and data mapping for a big gas network put him in good stead for the nitty gritty of digital paid media and insight. A huge achievement in his early Puzzle days was working with the Facebook (sorry, Meta) team in Palo Alto to develop the geotargeting tool that every advertiser uses today.
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