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Your New Digital Marketing Agency.

A senior-led digital agency built to help ambitious US brands grow faster, with less waste.


No layers. No hand-offs. No learning on the job. You get a talented, experienced team directly working on your account. UK-based, built for US time zones and teams.

 

And we don’t just know digital marketing inside out, we helped shape it. We were consulted by Meta on targeting parameters, and our recommendations are still available to advertisers today. 

 

Trusted by partners who rely on speed, clarity and consistent delivery.

Deliveroo logo, were a logistics startup when we started working with them
Klarna - financial services startup marketing client
Oxfam - Charity Performance Marketing Client
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We operate a senior-only, high-accountability team; you’re not paying for a training programme. You’re paying for outcomes.


We helped build two unicorns from the ground up. It wasn’t a coincidence.

 

We managed social for Klarna in the US, executing performance and organic activity not just for Klarna itself, but across its entire merchant ecosystem. That meant delivering campaigns at scale for 150+ brands, including Adidas, Bearpaw, Good American, Hollister, Kiehl’s, Pandora and Timberland.


That depth of exposure gave us a front-row seat to what actually drives performance in US digital advertising, across categories, audiences and budgets, during a period of rapid growth. We understand what works because we were responsible for making it work 

 

We’ve been responsible for 18 billion+ impressions.

 

What have we done for our partners?

98%
Growth in sales over 3 months
Meta, TikTok & Google Ads. Case study available on request.
95%
Decrease in a clients CPA
Case study available on request.
2 to 12
Scaling Deliveroo from 2 zipcodes in London to 12 countries across EMEA and APAC.
Doubling ROAS
for a PPC client
We’ve repeated this pattern across multiple accounts.
260% increase
Holiday 2025 orders
Social and PPC. Case study available on request.
5% - 70%
Raise in awareness
Klarna, Nat Rep surveys.
66%
Reduction in new user registration costs for a client
Meta & TikTok. Case study available on request.
Get in touch!
If you'd like to see these or any other case study in more detail.
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Let’s Solve Your Biggest Challenge

You have the mission. We have the method. Tell us what you need to achieve this quarter.

 

Get in touch to book a 15-minute conversation to find out if we’re a good fit. 

 

 

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Martin Form

See Our Impact in Action

We apply behavioural science principles (e.g. simplicity, social proof, salience) and validate them through structured testing, so creative doesn’t just look good, it performs.

 

 

Absolutely. We are more interested in working with companies and products we believe in than their size. Contact us if you’d like to see a case study from any particular industry, or browse our blog for examples.

 

 

 

We use Advantage+ and Performance Max where they make sense. But we don’t default to automation. We test creative, audiences and bidding approaches, and choose the setup that performs best for your account and margins.

 

 

No, we work with companies of all sizes; we have a solution to fit any budget.

 

 

We are a full-service agency and can provide creative. We test and iterate constantly to find the best combination to convey your message or sell your product/service.

 

 

We typically work on a month-to-month rolling contract. We get that you can’t be locked into a long contract, and if things aren’t working from either side, we’d rather wish you well and part ways.

 

 

  • Influencer Marketing
  • Organic Social
  • Digital Strategy
  • Account Audits
  • Paid Search/PPC
  • Paid Social (Instagram, Facebook, TikTok, LinkedIn, Reddit, Snapchat & Spotify)
  • Conversion Rate Optimisation
  • Display
  • OOH

 

 

We’ll align meeting times that work for both sides, and we’re set up for async collaboration

Meet the Founders

Francis Burns

Francis Burns

Managing Director
With more than a decade of digital, build & social tucked under his belt, working with brands from IKEA, Cancer Research UK, Tesco mobile, Klarna - and a once small start-up called Deliveroo - Francis has almost seen it all. Almost. He founded Puzzle to be an agile, reactive agency who truly operate on a partner, not supplier, basis. His ultimate weakness is cheese.
Connect on LinkedIn
Martin Burns

Martin Burns

Head of Media/Analytics
Find someone who looks at you the way Martin looks at spreadsheets. Cutting his teeth on complex queries and data mapping for a big gas network put him in good stead for the nitty gritty of digital paid media and insight. A huge achievement in his early Puzzle days was working with the Facebook (sorry, Meta) team in Palo Alto to develop the geotargeting tool that every advertiser uses today.
Connect on LinkedIn