Attribution in marketing is messier than ever. Privacy, ad blockers, cookies, and AI are complicating things, but here’s the big question: does it even matter? There are so many articles and opinions on attribution, so obviously I thought, “What’s one more?” Sorry to disappoint…
Mar 19, 2024 - Creatives, what would we do without them? Extremely talented individuals who possess a unique craft that is hard to recreate. But the ongoing debate surrounding AI vs humans in design…
Dec 21, 2023 - It’s beginning to look a lot like ad-mas. Now that all the brands’ Christmas adverts have landed, and Black Friday is in the rearview mirror, why don’t you settle in…
Dec 19, 2023 - Has the word game stood the test of time? This post definitely didn’t come about due to one team member’s commitment to the game – including an incredibly impressive streak…
Oct 20, 2023 - Facebook isn’t dead Carys, our Senior Account Manager, is here to convince you to resurrect that brand Facebook Page. TikTok, Threads, Reddit, X (??), Lemon8, WeAre8, WhoDoWeAppreci8….(ok, yeah, I made…
Aug 16, 2023 - Oh, Threads. You were a brief, but bright light in the social media world when everything else seemed dark. Where did it all go wrong? With the fall of the…
Aug 4, 2023 - To a non-user, Reddit may look like a scary but intriguing platform to navigate. There’s so many niche subreddits and communities, each with their own lingo and abbreviations. So how…
Jul 27, 2023 - AI is like marmite; you either love it or hate it. There’s no disputing that people either have lots to say on AI or are just begging that no-one asks…
Jul 21, 2023 - Greta Gerwig, Margot Robbie and Ryan Gosling walk into a Bar(bie). Unfortunately, this isn’t the start to my latest joke – it’s the start to what could possibly be the…
Jun 6, 2023 - “Don’t put all your eggs in one basket” is a long standing phrase that can be applied to media investments. Google and Meta platforms have had a dominant combined share…