We recently had a client ask a completely reasonable question: “Why is our paid social conversion rate lower than Google Ads, and how do we fix it?” On the surface, it sounds logical. If Google converts at 4% and social converts at 1%, surely…
Aug 7, 2025 - It’s fascinating, this whole influencer marketing. For years, perfectly sensible businesses, run by intelligent people, have been pouring good money into the digital equivalent of hoping a Roman emperor might…
Apr 29, 2025 - Attribution in marketing is messier than ever. Privacy, ad blockers, cookies, and AI are complicating things, but here’s the big question: does it even matter? There are so many articles…
Mar 19, 2024 - Creatives, what would we do without them? Extremely talented individuals who possess a unique craft that is hard to recreate. But the ongoing debate surrounding AI vs humans in design…
Dec 21, 2023 - It’s beginning to look a lot like ad-mas. Now that all the brands’ Christmas adverts have landed, and Black Friday is in the rearview mirror, why don’t you settle in…
Dec 19, 2023 - Has the word game stood the test of time? This post definitely didn’t come about due to one team member’s commitment to the game – including an incredibly impressive streak…
Oct 20, 2023 - Facebook isn’t dead Carys, our Senior Account Manager, is here to convince you to resurrect that brand Facebook Page. TikTok, Threads, Reddit, X (??), Lemon8, WeAre8, WhoDoWeAppreci8….(ok, yeah, I made…
Aug 16, 2023 - Oh, Threads. You were a brief, but bright light in the social media world when everything else seemed dark. Where did it all go wrong? With the fall of the…
Aug 4, 2023 - To a non-user, Reddit may look like a scary but intriguing platform to navigate. There’s so many niche subreddits and communities, each with their own lingo and abbreviations. So how…
Jul 27, 2023 - AI is like marmite; you either love it or hate it. There’s no disputing that people either have lots to say on AI or are just begging that no-one asks…