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A Senior Only Digital Marketing Agency Built for Outcomes.

Skip the agency layers. We are a high accountability collective of veterans engineered to scale US brands through precision execution.

No layers. No hand-offs. No “learning on your dime.” You work directly with the experts who helped shape the industry… literally. We were consulted by Meta to help define targeting parameters that advertisers still use today. We don’t just know how the platforms work; we helped build the rules.

 

Virgin
Klarna - financial services startup marketing client
Oxfam - Charity Performance Marketing Client
Mercedes
Trusted by partners who rely on speed, clarity and consistent delivery.
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At Puzzle, you aren’t paying for a training program; you’re paying for a high accountability, senior only team obsessed with outcomes.

 

Our expertise was forged in high-growth environments, helping build two unicorns from the ground up. Most notably, we managed Klarna’s US social presence. We delivered scaling campaigns for over 150 brands, including Adidas, Bearpaw, Good American, Hollister, Kiehl’s, Pandora and Timberland.

 

 

That level of volume gave us more than just a portfolio; it gave us a data-backed blueprint for what actually drives performance in US digital advertising. We understand the nuances of different geographies, categories and budgets because we’ve already been in the driver’s seat.

 

What have we done for our partners?

98%
Growth in sales over 3 months
Meta, TikTok & Google Ads. Case study available on request.
95%
Decrease in a clients CPA
Case study available on request.
2 to 12
Scaling Deliveroo from 2 zipcodes in London to 12 countries across EMEA and APAC.
Deliveroo were acquired by DoorDash for $3.9 billion in 2025
Doubling ROAS
for a PPC client
We’ve repeated this pattern across multiple accounts.
260% increase
Holiday season 2025 orders
Social and PPC. Case study available on request.
5% - 70%
Raise in awareness
Klarna, Nat Rep surveys.
66%
Reduction in new user registration costs for a client
Meta & TikTok. Case study available on request.
Get in touch!
If you'd like to see these or any other case study in more detail.

Prices

Too often, you don’t get budget guidance until late in the process. We prefer to lead with clarity. Below are example packages and ranges to help you understand typical investment levels. If you want to move forward, we’ll tailor the scope and pricing to your objectives, but you’ll have a realistic starting point from the beginning.

Core

Paid Social Starter

Details Account audit + tracking checks; 1 objective; up to 2 campaigns; weekly optimisation; 1 test/month; monthly KPI report
Best for Proving paid social can work
$1,250/mo
Growth

Paid Social Growth

Details Prospecting + retargeting; creative testing loop (2 tests/month); weekly optimisation notes; monthly report + call; landing page/offer review (quarterly)
Best for Most e-commerce & lead-gen SMBs
$1,950/mo
Pro

Paid Social Scale

Details Full-funnel structure; structured experiment plan (4 tests/month); weekly optimisation + insights; realtime dashboard; monthly strategy call; CRO-lite recommendations
Best for Scaling efficiently with creative + experimentation
$3,250/mo
Core

Social Essentials

Details 8 posts + 8 story frames; monthly content plan; basic community mgmt (2x/week); monthly performance summary
Best for Consistent presence + credibility
$1,100/mo
Growth

Social Growth

Details 12 posts + 12 story frames; 2 short-form edits (30s) from supplied footage; light community mgmt (3x/week); monthly reporting
Best for More dynamic content + reputation building
$1,650/mo
Pro

Social Pro

Details 16 posts + 16 story frames; 4 short-form edits (30s); reactive posting window (24h response for opportunistic posts); weekly snapshot
Best for Teams that need faster turnaround + reactive content
$2,650/mo
$2,250/mo

Bundle: Starter (Paid + Organic)

Details Paid Social Starter + Social Essentials + one monthly call + unified reporting
Best for You need both channels running without complexity
$2,150/mo
$4,250/mo

Bundle: Scale (Paid + Organic)

Details Paid Social Scale + Social Pro + dashboard + monthly strategy + quarterly workshop
Best for Serious scaling + more experimentation
$5,450/mo
"The team's expertise and understanding has helped us improve our quality and provide valuable insights and metrics from which we make informed decisions."
Mark Godfrey
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"Puzzle take a thorough but agile approach to campaign planning and the results are always strong: emotive, compelling and, most importantly, hitting our objectives. Performance is reviewed throughout and adjustments made - creative, messaging, format - as needed, to make sure we're always on track. They're great across digital, but I feel they really 'get' social content and understand the need to differentiate social platforms from more traditional comms channels."
Vicki Brewer
CRUK are the worlds largest independent funder of cancer research
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"Puzzle were an integral partner for Deliveroo from the start, the team worked as a seamless extension of the marketing team and helped us to launch in 12 countries across EMEA and APAC."
Leonard Picardo
Deliveroo were acquired by DoorDash for $3.9 billion in 2025
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Let’s Solve Your Biggest Challenge

You have the mission. We have the method. Tell us what you need to achieve this quarter.

 

Get in touch to book a 15-minute conversation to find out if we’re a good fit. 

 

 

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See Our Impact in Action

We’ll align meeting times that work for both sides, and we’re set up for collaboration.

We apply behavioural science principles (e.g. simplicity, social proof, salience) and validate them through structured testing, so creative doesn’t just look good, it performs.

 

 

We are more interested in working with companies and products we believe in, irrespective of their size. Contact us if you’d like to see a case study from any particular industry, or browse our blog for examples.

 

 

 

We use Advantage+ and Performance Max where they make sense. But we don’t default to automation. We test creative, audiences and bidding approaches, and choose the setup that performs best for your account and margins.

 

 

No, we work with companies of all sizes; we have a solution to fit any budget.

 

 

We are a full-service agency and can provide creative. We test and iterate constantly to find the best combination to convey your message or sell your product/service.

 

 

We typically work on a month-to-month rolling contract. We get that you can’t be locked into a long contract, and if things aren’t working from either side, we’d rather wish you well and part ways.

 

 

  • Influencer Marketing
  • Organic Social
  • Digital Strategy
  • Account Audits
  • Paid Search/PPC
  • Paid Social (Instagram, Facebook, TikTok, LinkedIn, Reddit, Snapchat & Spotify)
  • Conversion Rate Optimisation
  • Display

 

 

Meet the Founders

Francis Burns

Francis Burns

Managing Director
With more than a decade of digital, build & social tucked under his belt, working with brands from IKEA, Cancer Research UK, Tesco mobile, Klarna - and a once small start-up called Deliveroo - Francis has almost seen it all. Almost. He founded Puzzle to be an agile, reactive agency who truly operate on a partner, not supplier, basis. His ultimate weakness is cheese.
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Martin Burns

Martin Burns

Head of Media/Analytics
Find someone who looks at you the way Martin looks at spreadsheets. Cutting his teeth on complex queries and data mapping for a big gas network put him in good stead for the nitty gritty of digital paid media and insight. A huge achievement in his early Puzzle days was working with the Facebook (sorry, Meta) team in Palo Alto to develop the geotargeting tool that every advertiser uses today.
Connect on LinkedIn