Digital Marketing Agency – USA - Puzzle

Your New Digital Marketing Agency.

A senior-led digital agency built to help ambitious US brands grow faster, with less waste.

No layers. No hand-offs. No learning on the job. You get a talented, experienced team directly working on your account. UK-based, built for US time zones and teams.

And we don’t just know digital marketing inside out, we helped shape it. We were consulted by Meta on targeting parameters, and our recommendations are still available to advertisers today.

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Trusted by partners who rely on speed, clarity and consistent delivery.

We operate a senior-only, high-accountability team; you’re not paying for a training programme. You’re paying for outcomes.

We helped build two unicorns from the ground up. It wasn’t a coincidence.

We managed social for Klarna in the US, executing performance and organic activity not just for Klarna itself, but across its entire merchant ecosystem. That meant delivering campaigns at scale for 150+ brands, including Adidas, Bearpaw, Good American, Hollister, Kiehl’s, Pandora and Timberland.

That depth of exposure gave us a front-row seat to what actually drives performance in US digital advertising, across categories, audiences and budgets, during a period of rapid growth. We understand what works because we were responsible for making it work

We’ve been responsible for 18 billion+ impressions.

What have we achieved with our partners?

98%

Growth in sales over 3 months

Meta, TikTok & Google Ads. Case study available on request.

95%

Decrease in a clients CPA

Case study available on request.

2 to 12

Scaling Deliveroo from 2 zipcodes in London to 12 countries across EMEA and APAC.

Doubling ROAS

for a PPC client

We’ve repeated this pattern across multiple accounts.

260% increase

Christmas 2025 orders

Social and PPC. Case study available on request.

5% - 70%

Raise in awareness

Klarna, Nat Rep surveys.

66%

Reduction in new user registration costs for a client

Meta & TikTok. Case study available on request.

Get in touch!

If you'd like to see these or any other case study in more detail.

Prices

Too often, you don’t get budget guidance until late in the process. We prefer to lead with clarity. Below are example packages and ranges to help you understand typical investment levels. If you want to move forward, we’ll tailor the scope and pricing to your objectives, but you’ll have a realistic starting point from the beginning.

Example

Paid & Organic Social

Details Prospecting + retargeting campaigns; creative testing loop (2 tests/month); weekly optimisation notes; monthly report + call; landing page/offer review (quarterly). 12 organic posts + 12 story frames; 2 short-form edits (30s) from supplied footage; light community mgmt (3x/week); monthly reporting

Best for Balanced growth + testing cadence

$3,850/mo

"The team's expertise and understanding has helped us improve our quality and provide valuable insights and metrics from which we make informed decisions."

Mark Godfrey

"Puzzle take a thorough but agile approach to campaign planning and the results are always strong: emotive, compelling and, most importantly, hitting our objectives. Performance is reviewed throughout and adjustments made - creative, messaging, format - as needed, to make sure we're always on track. They're great across digital, but I feel they really 'get' social content and understand the need to differentiate social platforms from more traditional comms channels."

Vicki Brewer

CRUK are the worlds largest independent funder of cancer research

"Puzzle were an integral partner for Deliveroo from the start, the team worked as a seamless extension of the marketing team and helped us to launch in 12 countries across EMEA and APAC."

Leonard Picardo

Deliveroo were acquired by DoorDash for $3.9 billion in 2025

Let’s Solve Your Biggest Challenge

You have the mission. We have the method. Tell us what you need to achieve this quarter.

Get in touch to book a conversation to find out if we’re a good fit.

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Martin Form

See Our Impact in Action

Do you work with US time zones?

We’ll align meeting times that work for both sides, and we’re set up for async collaboration

How do you apply behavioural science?

We apply behavioural science principles (e.g. simplicity, social proof, salience) and validate them through structured testing, so creative doesn’t just look good, it performs.

Do you work with emerging companies?

Absolutely. We are more interested in working with companies and products we believe in than their size. Contact us if you’d like to see a case study from any particular industry, or browse our blog for examples.

Do you just run Meta Advantage+/PMAX campaigns?

We use Advantage+ and Performance Max where they make sense. But we don’t default to automation. We test creative, audiences and bidding approaches, and choose the setup that performs best for your account and margins.

Do you have a minimum monthly spend?

No, we work with companies of all sizes; we have a solution to fit any budget.

How do you handle creative?

We are a full-service agency and can provide creative. We test and iterate constantly to find the best combination to convey your message or sell your product/service.

What are our contract terms?

We typically work on a month-to-month rolling contract. We get that you can’t be locked into a long contract, and if things aren’t working from either side, we’d rather wish you well and part ways.

Which services do you offer?

Influencer Marketing
Organic Social
Digital Strategy
Account Audits
Paid Search/PPC
Paid Social (Instagram, Facebook, TikTok, LinkedIn, Reddit, Snapchat & Spotify)
Conversion Rate Optimisation
Display

Meet the Founders

Francis Burns

Managing Director

With more than a decade of digital, build & social tucked under his belt, working with brands from IKEA, Cancer Research UK, Tesco mobile, Klarna - and a once small start-up called Deliveroo - Francis has almost seen it all. Almost. He founded Puzzle to be an agile, reactive agency who truly operate on a partner, not supplier, basis. His ultimate weakness is cheese.

Connect on LinkedIn

Martin Burns

Head of Media/Analytics

Find someone who looks at you the way Martin looks at spreadsheets. Cutting his teeth on complex queries and data mapping for a big gas network put him in good stead for the nitty gritty of digital paid media and insight. A huge achievement in his early Puzzle days was working with the Facebook (sorry, Meta) team in Palo Alto to develop the geotargeting tool that every advertiser uses today.