Puzzle London Build Website for Six Day Racing

Six Day London


Madison Sports Group, has appointed Puzzle to design, build and launch its responsive website for the newly announced Six Day Racing London event.

Six Day London is going to provide sports fans with one of the most exciting spectator events of the year.  The website is central to communicating with fans, bringing the brand to life and capturing the excitement of the sport. Puzzle understood this right at the start, producing an online experience that faithfully delivers against these imperatives.

Mark Darbon, CEO, Madison Sports Group

The event will take place at the Lee Valley VeloPark in October and will see elite riders fight it out tooth and nail over six consecutive evenings of fast-paced racing, set against a backdrop of entertainment and an electric atmosphere.

Tour de France hero, Mark Cavendish (MBE) has won more Grand Tour stages than any other Briton and is a Partner of Madison Sports Group on the project. Sir Chris Hoy, global track cycling legend, is confirmed as an Ambassador for the Six Day London event.

The website, which is now live, adapts its layout to the viewing environment, creating an optimal user experience, simple navigation and interactivity across any digital device.  Featuring event video, information and blog, the site also includes collected articles on the history of Six Day racing since its birth in 1878.

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