The UK Mobile Market 2015 [Infographic]
In 2015, it goes without saying we live in a Mobile world, Especially in the UK. The real question is, how engaged in our mobile phones are we as a population?
Taking the whole population of the UK only a tiny percentage of the adults are not online and without a Mobile Phone.
The real question for Brands & Marketeers is how are people using their phones? What platforms are they favouring and the fact that mobile is playing a part in 64% of a shopper’s purchase journeys and decisions.
Mobile is quickly becoming a consumer’s main internet browsing device, especially during non working hours. Can you afford to keep on ignoring the opportunity that mobile affords?