10 Key Points From Ofcom’s Market Report

Marketing engagament

Our recent infographic showed the that Mobile is becoming the primary browsing device of internet users and today Ofcom released their annual report, all 431 pages of The 2015 Communications Market Report and to save you reading it from page to page we’ve compiled the 10 Most Interesting Highlights:

1. Smartphones overtake laptops as UK internet users’ number one device.

2. We’re spending two hours online on our smartphones every day; twice as long as laptops and PC.

3. The vast majority (90%) of 16-24 year olds own one; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%

4. During 2014, 4G subscriptions have leapt from 2.7 million to 23.6 million by the end of 2014

5. On average, mobile users spent nearly two hours online each day using a smartphone in March 2015 (1 hour and 54 minutes), compared to just over an hour spent online by laptop and PC users (1 hour and nine minutes)

6. Smartphone users with 4G are shopping online more than those without 4G (55% of 4G users do this compared with 35% of non-4G users); banking more online (55% versus 33%); watching more TV and video clips online (57% versus 40%); making more face-to-face and voice calls over the internet (28% versus 20%); sending more photos and videos via text (49% versus 36%); and instant messaging more with services such as WhatsApp (63% versus 50%).

7. Smartphones now take more photos than any other device, including digital cameras, with 60% of adults saying they use it most to take a snap, rising to almost nine in ten (89%) of 16-24 year olds.

8. Over a third of adults (34%) turn over and check their phones within five minutes of waking up. For young people, checking social media messages before breakfast is even more crucial – around half (49%) of young people aged 18-24 check their phones within five minutes of waking up

9. Internet users aged 16 and above said they spend nearly 10 hours (9 hours and 54 minutes) online each week in 2005. It had climbed to over 20 hours and 30 minutes in 2014.

10. Huge growth in short-form video clips which are even more popular than watching a film or TV programme: 42% of people say they watch short videos from services including YouTube, Instagram Video and Vine on their phone, compared to 21% watching a film or TV programme.

If ever there was a doubt that mobiles would become the main device for connecting you to the digital world then this report puts that firmly to bed. What it also shows is that combined with the changes that Google made earlier this year to highlight mobile-friendly sites first is that if your business isn’t optimised for mobile then you’re in very real danger of ending up in the same position as Woolworths, Comet & Blockbusters.

If you’d like to find out how to regain your audiences attention then get in touch with us here at Puzzle London hello@puzzlelondon.com

Download the full report here

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