Why do people uninstall apps? [Infographic]
There are 1,000 apps produced everyday and around 3.1 million currently available on Google Play and the App Store. Apps have become an often bewildering universe where only the most marketing savvy developers and publishers can hope to get inside the red rope at the top of the app store rankings.
Our last post on ASO is a good starting point to understanding how to keep an app visible. This infographic from ITR.co.uk takes another approach, looking at the reasons why consumers uninstall apps. For example, taking up too much storage space (50.6 per cent) and intrusive advertising (41.3 per cent) are the two most popular reasons given.