What is ‘Instant Experience’?
‘Instant Experience’ is the evolution of Facebook canvas, but what does it do?
Canvas ads are the go-to to bring brand’s shop frontages to people’s mobile newsfeeds. With speedy load times (15 times faster than standard mobile websites) and rich and immersive story-telling formats, canvas has revolutionised the social advertising landscape. It’s perhaps no surprise, then, that the uptake of canvas campaigns has more than doubled over the last year.
And now canvas has had an upgrade. Under the new name, ‘Instant Experience’, Facebook have introduced ‘Instant Forms’, which give advertisers and brands the option to capture lead generation data and retarget users. Brands already using the Facebook pixel on their website will also be delighted to know that the pixel will be automatically added to Instant Experiences, making it easier to track conversions. The option to add third-party pixels has also been integrated into Instant Experience, making it easier to track campaign performance across platforms.
Facebook announced in their blog post:
“Businesses can now integrate the Facebook pixel and third-party pixels into their Instant Experience to get more detailed data and insights … This will enable businesses to re-engage with customers who interacted with their Instant Experience.”
With Instant Forms joining Facebook’s existing templates, including Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storying, it seems like there’s no better time to jump on the Instant Experience bandwagon.