Klarna | Why Pay Interest


Being in the financial services sector naturally brings detractors and confusion about products, services and fees. It’s also not traditionally the most interesting sector. We wanted to change that.

Working closely with the Klarna team, we were briefed to devise and launch a bold, multi-channel campaign that would:

5% Lift in awareness
6.8m Social reach
41.9k Clicks
536k Engagements

We told the UK that we didn’t want their interest. Quickly turning-around creative across multiple paid and owned properties, we devised taglines like ‘no thanks, old banks’, ‘why pay the old way?’ and ‘this ad doesn’t want your interest’. This coupled with Klarna’s stand-out branding, helped deliver the message in a punchy, instantly accessible way across social, digital, print and outdoor.

Telling people to pay us no interest really got them paying interest. The right kind. We over-delivered on all the KPIs, with just weeks from brief to launch.

Specifically, we delivered:


As the campaign grew in scale and stature it transformed into something far more powerful than a quick, targeted, burst campaign and as you can see from the results, it achieved a significant shift in awareness of Klarna and our offering.

Mark Godfrey, Head of B2C Marketing Klarna UK